Naming with eName
Naming with eName

The WIP Group's native translation professionals along with local staff from mNet, our global marketing network spanning 148 cities and 62 countries, conduct surveys on images and untoward connotations and other slang associated with naming proposals.


eName Slang Survey Method I - eName 5-Star System

eName slang surveys assign a rank to each naming proposal of one to five stars. Final evaluation of the most promising candidate is made based on the star count and the content of the short comments. In the case of multiple survey samples, final evaluation is based on the average star count.


eName 5-Star System
More than one positive connotation
One positive connotation
No problems with the name in and of itself
One reason why the name should not be used
More than one reason why the name should not be used



eName Slang Survey Method II - Short Comments

We can tailor comments to the lines of inquiry you request. Would the name elicit a negative image in young people in particular? Does the sound of the word have even a passing resemblance to any racial or ethnic epithets? These or any number of other questions are possible. Please feel free to contact us for a consultation.


Sample short comments
Brand name surveyed
Evaluator's comment
AAA
Should not be used because it sounds like "Satan"
BBB
I can't help reading it as GGG so I end up imagining something quite different than the product in question
CCC
If you write it as Ccc, it would be OK, but as it is, it could easily be confused with the abbreviation of a major governmental institution.
DDD
DDD is more often associated with feminine things, so it is does not work well as the name of a product for men.