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Naming with eName The WIP Group's native translation professionals along with local staff from mNet, our global marketing network spanning 148 cities and 62 countries, conduct surveys on images and untoward connotations and other slang associated with naming proposals. What is eName?  The image conveyed by a name differs depending on the target audience's country, region, culture and language. With the Internet and other new media developing at a rapid pace and economic globalization continuing to accelerate, it essential that when choosing a name to send forth to rest of the world image and slang surveys are conducted across multiple languages and cultures. Only going beyond domestic frameworks can ensure the selection of an impeccable name. The image conveyed by a name differs depending on the target audience's country, region, culture and language. With the Internet and other new media developing at a rapid pace and economic globalization continuing to accelerate, it essential that when choosing a name to send forth to rest of the world image and slang surveys are conducted across multiple languages and cultures. Only going beyond domestic frameworks can ensure the selection of an impeccable name. |
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